law firm advertising
June 7, 2016
For too many years to remember people have been claiming the end of TV advertising’s effectiveness.
First there was the advent of cable TV. “Too many channels will make the viewing audience too splintered.” the experts said. They were right (a bit) about the spli...
May 17, 2016
1) Does your advertising tell people what is unique and special about your firm?
Some call it an “elevator pitch”, some call it a USP (Unique Selling Proposition). It is your ten-second (or less!) explanation of why clients should hire your law firm. Is it th...
April 4, 2016
No, it’s not because you are full of gas.
It’s because, like Coke or Pepsi or RC Cola, it is a brand that is being presented to potential customers as what is known as a “parity” product. That means to the average consumer, there is no real difference in the product b...
Why TV Advertising Still Works For PI Firms
6 Questions Every Law Firm Needs to Ask Before Launching a Marketing Campaign
Why Your Law Firm Is A Lot Like Soda Pop.
PI Law Firm Commercials Mostly Stink
March 1, 2016
I'm busy working on my blog posts. Watch this space!
June 2016 (1)
May 2016 (1)
April 2016 (1)
March 2016 (1)