Stating the obvious here, but boy are PI law firm commercials awful. I mean, across the board horrible. At the top of the “food chain” you’ve got big fat bloated non-lawyer celebrities (yeah, I’m talking about you Shatner) shilling for firms in cheesy, over-the-top productions. At the other end of the spectrum are poorly lit, station-produced spots featuring lawyers speaking stiffly in front of a wall of legal books – well-intentioned for sure, but not exactly designed to bre