No, it’s not because you are full of gas. It’s because, like Coke or Pepsi or RC Cola, it is a brand that is being presented to potential customers as what is known as a “parity” product. That means to the average consumer, there is no real difference in the product being offered from one law firm to the other. You are all lawyers, you all went to law schools, you all have won big cases and you are all generally impressive people. Which means it is up to you and your marketin