
6 Questions Every Law Firm Needs to Ask Before Launching a Marketing Campaign
1) Does your advertising tell people what is unique and special about your firm? Some call it an “elevator pitch”, some call it a USP...

Why Your Law Firm Is A Lot Like Soda Pop.
No, it’s not because you are full of gas. It’s because, like Coke or Pepsi or RC Cola, it is a brand that is being presented to potential...