Why TV Advertising Still Works For PI Firms
For too many years to remember people have been claiming the end of TV advertising’s effectiveness. First there was the advent of cable...
6 Questions Every Law Firm Needs to Ask Before Launching a Marketing Campaign
1) Does your advertising tell people what is unique and special about your firm? Some call it an “elevator pitch”, some call it a USP...
Why Your Law Firm Is A Lot Like Soda Pop.
No, it’s not because you are full of gas. It’s because, like Coke or Pepsi or RC Cola, it is a brand that is being presented to potential...
PI Law Firm Commercials Mostly Stink
Stating the obvious here, but boy are PI law firm commercials awful. I mean, across the board horrible. At the top of the “food chain”...
